Nov 27, 2018 | Passenger Car, Video
By Mike McCabe Global Marketing Director I recently had the opportunity to talk to Robin Wang, Lubrizol’s Marketing Manager in China, about how the Chinese automotive market is changing as a result of the increase in vehicle sales and the introduction of China 6...
Oct 31, 2018 | Industry Presentations, On-Highway, Passenger Car
At the 9th Global Lubricants Week in Moscow, Dr. Colin Morton, regional business manager for Europe, Passenger Car Engine Oils, discussed Russia’s automotive lubricant market, powertrain technology evolution and turbocharged gasoline direct-injected (TGDI)...
Oct 26, 2018 | Applications, Disruptive Trends, Passenger Car, Video
Disruptive trends are different from standard trends in that they are expected to lead to radical changes in product usage, value, distribution, ownership, etc. Learn about one such disruptive trend—the link between autonomous vehicle development and battery electric...
Oct 11, 2018 | Applications, End Uses, Passenger Car
By Dave Duncan Global Director of Technology What do we envision when we consider the future of engine technology? Sometimes it can be useful to consider the historical perspective. From the time the first affordable passenger cars were available (largely thanks to...
Oct 10, 2018 | Applications, Disruptive Trends, Passenger Car, Video
Disruptive trends are different from standard trends in that they are expected to lead to radical changes in product usage, value, distribution, ownership, etc. Learn about one such disruptive trend—service and repair—in this...
Oct 9, 2018 | Applications, Passenger Car
The wave of vehicle electrification is coming and lubricant and additive companies must take into account the new technological challenges posed by the changing demands on fluids. Nick Augusteijn pops the hood and pokes around what those challenges are. The number of...
