Your trusted source for market trends, industry insights and the lubrication challenges of today's advanced hardware

The Increasing Importance of Real-World Results

The Increasing Importance of Real-World Results

The definition of “durability” is evolving and expanding in the automotive industry. As regulations grow stricter, here’s why the right fluid choices are more important than ever before ... Read More
Durability and Sustainability: Two Sides of the Same Coin

Durability and Sustainability: Two Sides of the Same Coin

In cars, trucks, and industrial equipment, durability and sustainability are inextricably linked. Here’s why advanced fluids and lubricants have a ... Read More
Sustainability is Driving Change in Mexico. The Right Quality Lubricant is Essential.

Sustainability is Driving Change in Mexico. The Right Quality Lubricant is Essential.

As sustainability efforts drive change in the Mexican heavy-duty truck market, considering the role of engine lubricants is critical. Here’s ... Read More
The Lubricant’s Contribution to A Long and Useful Life

The Lubricant’s Contribution to A Long and Useful Life

Vehicle durability and real-world performance become increasingly important as global entities seek greater sustainability goals. The lubricants industry has an ... Read More
Understanding the Chinese Automotive Market (Part 4)

Understanding the Chinese Automotive Market (Part 4)

Robin Wang, Marketing Manager - China, discusses how the introduction of higher emissions limits with China 6 will result in ... Read More
Protecting Modern Hardware in Mexico Requires a Lubricant Market Upgrade

Protecting Modern Hardware in Mexico Requires a Lubricant Market Upgrade

The commercial vehicle landscape is changing in Mexico, and the lubricants market must change with it. Here’s why OEMs should ... Read More
Understanding the Chinese Automotive Market (Part 3)

Understanding the Chinese Automotive Market (Part 3)

Robin Wang, Marketing Manager - China discusses how the introduction of fuel efficiency regulations will impact the types of engine ... Read More
Loading...